One of the highlights of my weekend spent training members of the Serbian Liberal Democratic Party was when we sent our participants out into the streets of Belgrade armed only with clipboards and a resident's survey.
Within five minutes, Selena, an LDP member of Belgrade's City Council, had found a group of three young women to interview. As they reached the end of the questionnaire, Selena asked which political party they usually supported. One of them turned out to be a committed LDP supporter who enthusiastically handed over her contact details so that she could join the party and get more involved in the upcoming election campaigns.
One of the added benefits of talking to people and asking their views is that they often end up more favourably disposed towards your organisation. Gauging opinion clearly has hidden benefits ;-)
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